What are the opportunities of brand management?

Brand Management Good Books?

• Which of the following are a MUST READ or a MUST HAVE brand Management book 4-D BRANDING BY GAD ADVERTISING & INTEGRATED BRAND PROMOTION BY OGUINN ADVERTISING AND INTEGRATED BRAND PROMOTION BY GUINN BEST PRACTICE CASES IN BRANDING LESSONS FROM WORLD'SSTRONGEST BRANDS BY KELLER BRAND LANDS HOT SPOTS & COOL SPACES BY MIKUNDA ,C. BRAND MANAGEMENT TEXT & CASES BY KUMAR BRAND NEW BRAND THINKING BY BASKIN BRAND PROMISE BY KNAPP BRAND SWITCH BY KAPOOR,J BRANDCHILD REMARKABLE INSIGHTS INTO THE MINDSOF TODAY'S GLOBAL BY LINDSTROM BRANDING UNBOUND BY MATHIESON BRANDS IN THE BALANCE : MEETING THE CHALLENGES TOCOMMERCIAL IDENTITY BY DRAWBAUGH CATALYST CODE THE STRATEGIES BEHIND THE WORLD'SMOST DYNAMIC COMPANIES BY EVANS, D CLICKS, BRICKS & BRANDS THE WORLD'S FIRST DUALBOOK. BY LINDSTROM CONSUMER BEHAVIOUR AND BRANDING CONCEPTS READINGS& CASES BY KUMAR E-BRANDS BUILDING AN INTERNET BUSINESS A BREAKNECKSPEED BY CARPENTER,P ESSENTIAL MARKETING SKILLS BY RIX,P GLOBAL BRAND INTEGRITY MANAGEMENT HOW TO PROTECT YOURPRODUCT IN TODAY'S COMPETITIVE ENVIRONMENT BY POST LEADERSHIP BRAND DEVELOPING CUSTOMER-FOCUSEDLEADERS BY ULRICH NEW BRAND OF EXPERTIES BY MC GOVERN NEW STRATEGIC BRAND MANAGEMENT CREATING & SUSTAININGBRAND EQUITY LONG TERM BY KAPFERER PRIVATE LABEL STRATEGY HOW TO MEET THE STOREBRAND CHALLENGE BY KUMAR REINVENTING THE BRAND CAN TOP BRANDS SURVIVE. BY KAPFERER ROMANCING THE BRAND;POWER OF ADVERTISING & HOW TO BY MARTIN. STRATEGIC BRAND MANAGMENT CREATING & SUSTAININGBRAND EQUITY LONG TERM BY KAPFERER ,J.N. TRADE MARK/BRAND DUPLICATION & CONSUMER PROTECTION BY GROVER,S.K. UNITED WE BRAND BY MOSER WORLD'S GREATEST BRANDS.(THE) BY KOCHAN,N.

• Answer:

  I have listened to Kim Castle on branding - there is a book available at Amazon - you might check that out. And Good Luck - I also coach in this area - you can check me out at http://coachingbusinessentrepreneur.com Check this link for upcoming A-Lister entrepreneurs for their marketing ideas http://coachingbusinessentrepreneur.com/coming-events-replays