How and why do online advertisers get paid?
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I heard that if you load a website page and it has ads anywhere on the page, just by loading and viewing the ad(s) earns the advertisers money. How? Who's paying them money? I'm not paying any money to look at the ads that I'm looking at, so who is? And why are they getting paid money when all people do is simply LOOK at their ads, without even clicking on them?
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Answer:
Its not merely about loading and viewing; each advert generates a customer response or creates potential new customers. And the cycle follows.
canreadt... at Yahoo! Answers Visit the source
Other answers
No money is involved unless the ads are clicked on - hence the term Pay per click.
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