What is a product concept?

What concept can i use to introduce a new product? what men likes?

  • hi! what's the best concept to use in introducing a new product line (cosmetics) for men? the creative way to introduce a new product in the market. ie, fast & furious bec.. need it for a school project. I have no idea what men likes or what is the "in" thing for men right now.

  • Answer:

    Cosmetics for men? hmmmmmm..... That is going to take a marketing genius. I will tell you this, though. The world DOES need a cosmetic line that is safe for skin. The vast majority of skin care products in the world have either some form of chemical preservatives or parabens in them, which do harm the skin as well as a person's hormonal system. They are suspect of being a big part of the rise in skin and breast cancer. I have found one safe skin care line, but am looking for safe cosmetics to recommend. (I'm a guy, but my wife and I work together on this.)

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