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Role of a marketing manager?

What is the daily role of a marketing manager?

  • how do they contribute to a business what degrees are beneficial

  • Answer:

    Marketing managers manage the marketing of a product, company, or several. They utilize a team of marketers which will include the 4 p's (product, price, placement, promotion) and typically a sales force. Their overall job is to ensure the goals for marketing are achieved and are responsible for relaying those to their boss or company decision makers.They contribute to the business by leading the marketing department of one or more project tasks and working with other managers in both marketing and other departments within the company to relay customers needs/wants. Their department is the link between the company and the consumer. Their specific tasks will change depending on the client, project, and stage of project so it is very difficult to write them all out. Degrees that are very beneficial: - Marketing degree - Business (minor or major) - Masters Degree is a plus Skills: - Very good communication skills - Leadership skills - Analytical skills - Use and understanding of statistical software

Jessica G at Yahoo! Answers Visit the source

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The role of a marketing manager really depends on the scope and seniority of their job within the hierarchy of the company, and the size of the company itself. It could be a relatively junior role under a marketing director with a very tightly defined brief. Or it could be a very broad, senior role encompassing sales, marketing, customer care, client liaison and corporate communications. Assuming it is the broader, more senior role, we are talking about someone who is responsible for all of the activities mentioned there, and perhaps more too on a day-to-day basis. They are responsible for all of the outward-facing activites of the firm, including managing the sales force, advertising, updating and promoting the website, and keeping clients happy. They will also organise events like receptions, appearances at trade shows, official visits, openings and product launches. In connection with this they would be writing speeches and dealing with all the details of the event. Media relations may be their responsibility too - creating news releases and managing relations with TV, radio, magazines, newspapers and all online media. They may well be responsible for the corporate identity and therefore be the person who handles all the design and printing for the firm (business cards, letter paper, comp slips, brochures) Lobbying and public affairs could also be in their job description - dealing with special interest groups, local government officials and civil servants and ministers in national government. If the company publishes an annual report, they may be the person who writes and produces it. If the firm is a publicly listed company (plc), the marketing manager may be responsible for investor relations and all dealings with the financial news media and analysts. So they often contribute to the business at a high level and shape many important business decisions. They will often have a degree in marketing, or have worked their way up in other jopbs like sales, demonstrating flair and perhaps also gaining a postgraduate diploma in a marketing-related subject. Hope this helps! Katy Ortega http;//www.biz247.biz

Katy

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