Whats the best way to advertise online for a small business?

Whats the best way to advertise/promote a digital printing business with a Small budget?

• any ideas on how to market a printing business, promotions, where to advertise, PR ideas or marketing campaigns?

• Answer:

  Hello Digital Printing, I think this repost may help you with some online marketing tactics: Hello Free Golf, I see that most of the post are similiar. Most people want traffic. So, I decided to copy and paste a previous reply that answers your question. However, this is worth repeating: YOU DON'T WANT TRAFFIC, YOU WANT QUALIFIED TRAFFIC( people who are actually going to buy from you.). However, I forgot to mention: Post free ads on sites like craigslist.org & backpage.com Here is the repost reply: Your website is new, so you may have to wait a while to get indexed in google. However, when I developed my site a little over a year ago, I was indexed in google and the other search engines within a week. I can give you an idea of what you can do: FIRST YOU DON'T WANT A LOT OF TRAFFIC- yOU WANT QUALIFIED TRAFFIC( people who are actually interested in what you have to offer). 1. What's the objective of your website? - is it ecommerce, do you want to provide information or is it a mixture of both? 2. Do your Keyword Research- What is the theme of your website what is it about? What words are people using to find your site? You can find this out by using paid keyword tools like wordtracker.com or keyword discovery. However, google keyword external and overture is free keyword tools. 3. Once you have the right keywords, you have to strategically place them on your website (Title Tags, header tags, meta-description). Get your Search engine optimization in place, make sure you keep your flash to a minium and create" Alt tags for images & videos.( Search engines can't read flash, images or videos). 4. Create compelling content that engages your reader to learn more about your business. (Provide Keyword Rich Articles, Instructional Videos, Slideshows, Quizzes, Surveys). Basically, make your site sticky. The longer people stay on your site, the more they get to know like and trust you. And that means people will buy from you! 5. Create compelling copy - action words that intrigue the reader to take action, ( Book the session now, sign up for my newsletter, download my report). Tell the prospect what you want them to do. ( Remember you want "qualified traffic" to turn into conversions & sales. 6. Make sure you have a way to keep in contact with visits your site. Set up a contact form or a affordable email marketing system like aweber.com ( keep in touch, people are too busy with their everyday life. They can visit your site and forget to return.) 7. Know your strategy behind every tactic. Here are a few tactics that can help you get traffic(remember you want qualified traffic): 1. Forum Posting - Great way to get article ideas & great way to get 1 way backlinks for seo purposes. 2. Article Marketing - great way to show your expertise & get high quality backlinks . 3. Online Press Releases- great way to get backlinks & get exposure about your brand/business 4. Social Media Marketing (youtbue, twitter, facebook) great way to build relationships, engage customers, and get feedback on your company. 5. Don't forget about offline strategies, Direct Mail ( Sales Letters& Postcards) still work wonders. 6. Directory Submission ( Aim for niche directories that are relevant to your field). However, you want to get listed in dmoz.org 7. Offer contests, giveaways, freebies, & incentives to promote people to come to your website. 8. PPC - Paid per click, you can pay for a sponsered link to be on the 1st page of Google. However, Ppc can be quite complex and costly, it's better to hire a qualifed expert for this type of service. However, All of these tactis are part of Search Engine Optimization. You have to do your research, and you have to see where you competiton stands. If your competion is on the 1st page of Google because they have 500 pages of keyword rich content, that means that you have to create 600 pages of keyword rich content and more. Of course it depends on your budget, your objective, your target audience and other factors. However, I hope that is a start. If you want to know more you can visit www.ninalewis.org and ask me more questions. And for on-going education , I suggest you visit www.seomoz.org and www.seobook.com to immerse yourself in learning about Seo.