What can I do to make my chainmaille website better?

What can i do to make my chainmaille jewelry website better?

• willowtreedesign.etsy.com willowtreedesign.ecrater.com

• Answer:

  Really nice and easy to navigate (and I like the items for sale too) - but since it's constructive criticism you want: Logo: Your willow tree logo doesn't look discernably like a willow tree - the branches tend to fall a lot lower and vertically. The font for the logo is a little small and would benefit from being in bold. Likewise the font could be something a little more unique, perhaps? The items photographed on branch like structures are most effective because they are in keeping with your brand-name and concept. Those on minimal white shapes are a little less interesting. It might be worth adding a little more colour/texture to your backgrounds to complement the qualities of your products perhaps? I think it could be really interesting if your willow tree logo was actually a variation on the concept of different items of jewellery draping from branches to give it a more willowy effect. Then you could inject some colour into the logo, and make it more about what you stand for. Hope this helps, sorry if this sounds critical, just trying to help :)