Why do people buy commercial or expensive things more often than cheaper things?
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Hello I was wondering this because I saw on a reality tv show that there were 2 stalls on a market, one on the left and one on the right side. They were both selling identically the same chocolates, only one stall sells them $3 cheaper than the other. The expensive one sold more than 100 boxes of chocolates while the cheap one sold nearly 10. Is this just the power of television/banners/radio or is this just people assuming that expensive is better? Thanks in advance!
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Answer:
For many, many years, people have been "brainwashed" by advertising that "expensive is better". It got started shortly after WW II when the Japanese began manufacturing similar items as the US, but made inferior. Thus the notion began that if you bought something cheaply, it probably wasn't as good as the US product due to lack of materials and quality control. Also many US companies put out a very good product, but then "coasted" on their laurels until other companies started getting more business. Delta plumbing products is one item that comes to mind, but there were many more. Now look at Japanese products - what a difference a work ethic makes!
Kenneth C at Yahoo! Answers Visit the source
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