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Is this a good analysis of this advertisement on gender?

• can any body tell me or help me. Is this analysis any good its about gender in an advertisement and could u tell me what i need to include or what im missing if someone could re-word it for me thanks. Here it is Gender Analysis - Kenwood chef Advertisement The advertisement Kenwood chef is a commonly recognized brand, which features a husband and wife. It is advertised the Kenwood chef kitchen mixer with a man wearing a suit as if he is going to work, the wife shown in a submissive, compliant posture wearing a chef’s hat. The wife appears as a label marketed object stereotyped that all women can do is stay at home and cook for their husbands. In the confound image the husband is portrayed as the traditional male always active in the work force hence the suit and well styled hair. The visual depiction of the wife caters that woman are reliant on their husbands to provide. The female in the advertisement is identified as a cleaning/household specialists, this role is formally pique towards woman of any age and stereotyped that women are good at home and are not active contributors to society. Her hat symbolizes the freelance roles, as house wife, cleaner, cooker and house groom. This can be detrimental to all age groups in the female perspective as well as identification of these advertisements from the young girls which can or may create a false image of their place in society. is serving there husband and taking care of the home which can be detrimental to the formation of goals and dream for many of the young children. Harmonious and happy they stand, with the mixer in place with a smile on their face’s giving joy to the new product and nurturing the husband that she has a new machine to make food for the family. Giving that she has already has food prepared for him this is a chance to improve the meal, this is devaluing woman as a whole. The intended purpose of the advertisement is to merely sell a mixer, the ad contains a message that suggests that women are cooking machines, and this advertisement circulated around the 1960s does not take into account the active women in the workforce. When explained the advert does not appeal to women directly as the buyer of the product, the product is initially aimed at the husband, mostly because the male has more spending power in the household which makes him responsible for acquiring new equipment for his wife to use, this article affects both sexes. In large print; reads “The Chef does everything but cook – that’s what wives are for!” this doesn’t just devalue and devote woman but endorses that men are the more dominant and important. I believe this advertisement was done in a time where it was considered politically correct to circulate this kind of advertisement. If it were circulated in the present time, woman rights activists would be on protest on an absurd statement. Although, this article was created in a time where the workforce primarily consisted of men where only one member of the household was needed to support the family. On my thoughts I don’t think that it was created purposely to devalue woman. and link to add:http://www.adsimissed.com/print/87/large/Kenwood_Chef-_Thats_What_Wives_are_for_9CDFK.jpg

• Answer:

  Here are a few pointers: * Whenever you say something that you expect readers to take as a fact you should reference. eg Kenwood chef is a commonly recognized brand * Some of your syntax is clumsy or incorrect eg "The wife appears as a label marketed object..." and "...the wife caters that woman..." * Faces does not need a possessive ('s) * Don't use contractions or shortened words like ad in academic writing * Explain your statements eg what leads you to believe that they are "harmonious and happy". Look at what you write and ensure there are no sweeping statements.