How to find the value of a stock?

What is the best way to find historical industry market value stock prices?

• I am doing a paper on KO and I have the profitability section of the paper. We are suppose to show why KO is a strong company. I decided a for one of my graphs showing the growth of $1 invested in KO as compared to a general market fund like the S&P 500 and the beverage-soft drink industry average would be a good way to show the strength of Coke over the years. I have the numbers for KO and S&P. For KO I used the market value and the cumulative returns formula (1979-2009) found here http://ir.thecoca-colacompany.com/phoenix.zhtml?c=94566&p=irol-stocksplit ... Then for S&P if found a nice little calculator thing.... However I have been having trouble with the industry part of the graph. Yahoo Finance has the industry but no historical data. So I was thinking I would just put KO's 3 main competitors up there DPS, PEP, and Nestle. But, I am still having trouble finding market values for those companies. At least non of them are as convenient as KOs. Any help or suggestions would be great... Thanks

• Answer:

  i found a website years ago that seemed to have some industry info - www.bizstats.com - not sure if it still exists or not and not sure if it will be specific enough or not - try googling "soft drink industry financial data" or similar phrases