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Solve this case study regarding sales policy?

  • A well known breakfast food company is thinking of adding canned dog food to its line of product. Sells has been growing and most manufacturers are making good profit. It is sold through the same channel and by the same merchandising method as breakfast food company. Some of the company executive belief the company reputation for increased quality food will help the sells of the new product. Do you recommend that the dog food be added to the company's present line?-explain.

  • Answer:

    Yes, if market research shows that there is a demand for a new brand of dog food. Companies like Del Monte have both people foods, and pet foods. This way they can use their same local facilities to make the products, the same warehouses to stock the products, the same trucking company, and the same stores to sell the products in. If the executives feel they sell a good product already and that there is a market for a new one, then it is worth looking into selling pet foods. WOOF!

mariz s at Yahoo! Answers Visit the source

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Yes, if market research shows that there is a demand for a new brand of dog food. Companies like Del Monte have both people foods, and pet foods. This way they can use their same local facilities to make the products, the same warehouses to stock the products, the same trucking company, and the same stores to sell the products in. If the executives feel they sell a good product already and that there is a market for a new one, then it is worth looking into selling pet foods. WOOF!

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hum so the company is providing for people and then for dogs. both have different rights. how can a dog judge something is wrong and to question the sales policy? they should not add the dog food into the line. my answer is very bad, try to derive something better from it

hum so the company is providing for people and then for dogs. both have different rights. how can a dog judge something is wrong and to question the sales policy? they should not add the dog food into the line. my answer is very bad, try to derive something better from it

David K

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