What do you think is sustainable competitive advantage?
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Answer:
IMO there is no sustainable CA. If I have it in market share, my competition eats away at it. If I have it because of a patent, my competition waits until technological change enables them to get around it. There are no sure-fire ways to maintain it, because if there were there would be no competitors after awhile. When you are at the top, someone is always trying to knock you down (and they usually succeed to a degree)
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Other answers
IMO there is no sustainable CA. If I have it in market share, my competition eats away at it. If I have it because of a patent, my competition waits until technological change enables them to get around it. There are no sure-fire ways to maintain it, because if there were there would be no competitors after awhile. When you are at the top, someone is always trying to knock you down (and they usually succeed to a degree)
J
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