Is there any commercial zookeeper like service?

Poll-What do you think is the best name for my Commercial Cleaning and Floor Care Business?

• I am starting my own small business...I have compiled a list of names that my wife and I and others have thought of, and would like my fellow YA'ers to vote for the business name they feel would be the most catchy/clever/professional. While my initial customer base will primarily be commercial/business customers (some cleaning contracts will be considered for the smaller businesses, but my primary specialty will be stripping and waxing as well as carpet cleaning) if we are successful, I plan to expand to residential customers as well, so the name should have the ability to Umbrella both commercial and residential clients...I think all of ours do, I'm just asking my fellow YA'ers to vote on what they feel meets this criteria best if your vote is the winning vote, I would like to credit your contribution on my company vehicles and on my company slogan, which I will contact you if you would like to be credited on our company logo (I will even contact the highest voters to ask their opinion on various slogans/colors/catch phrases etc., if you would like to) Here is the list of names we've compiled...please vote on the name you feel would attract the largest customer base? and of course, if you have other ideas for names that aren't on the list, feel free to let me know. Here is the list (in no particular order): Sparkle Floor Care or Sparkle Care Floor Care or Cleaning Care Dull 2 Shine or Dull to Shine Showroom Shine Cleaning Service or Showroom Shine Floor Service The Cleaning Crew or The Kleaning Krew Chosen Cleaning Care or Chosen Floor Care Allstar Floor Care or Allstar Cleaning Secret Shine Floor Service or Secret Shine Cleaning Service Diamond Shine True Shine Floor Care or True Shine Cleaning Care or True Shine Don't Sweat the Small Stuff Cleaning Service or Don't Sweat the Dirty Work Cleaning Service Perfect Shine Spotless Floor Care or Spotless Cleaning Service Christal Clear Shine or Kristal Klear Shine Kiss of Shine or Touch of Shine or Kiss of Shine Floor Care or Kiss of Shine Cleaning Service Spot On Above & Beyond Floor Care or Above & Beyond Cleaning Service or Above & Beyond iKleen or iClean iShine

• Answer:

  For most people choosing the right business name is one of the hardest things to do because there are many questions the name needs to answer like: What is your USP? I would try to incorporate the promise of your USP into your company name, if possible. For example: Cleanest Floors in (your town) or (your town's) Absolute Best Floor Care, or On-Time Guaranteed Cleaning Service, etc. Is it easy to remember? It should be brain-dead easy for branding purposes. What will the website URL look like and can the name be integrated directly? It should. What are your official Pantone company colors? Predominant colors in the cleaning industry are green, white, blue, and yellow. I would try to make a unique color for branding purposes, yet still "feel" clean. Black or gray aren't good choices IMHO, although one major cleaning franchise does use black as their main color and it works for them. (their name is super simple to remember (Coit) and they've spent a ton of money branding it) The colors should sparkle and also fit with the name. What font selection will you use? What shape will the logo be? Is it just text or is the name integrated with the logo? How will the name sound over the phone? Will it confuse customers? When I was young and dumb I once had a company called Sci-Clean..and it was a disaster all around. People confused it with "Sci-Fi" and "cycling". Say sci-clean fast and you'll hear it. My next co. name left no questions about who we are and what we did, and it sounds great on the phone. Is it cutesy or professional? Cute works with residential but not so with commercial. "Baby Soft Cleaning", for example, is cute...but has a purely residential tone. What is the name of your top 10 competitors? Can you identify components of their name that helps people associate their brand? Can you put your own twist on it and call it your own? Servepro did this with Servicemaster. Lastly, don't forget you'll have to live with the choice so it really should be your decision.