What is a fringe organisation?

Organisation which has (re)defined the pronunciation of its name?

• I am searching for the name of an organisation, which pronunciation is different from what one would expect. So where the organisation has defined its own pronunciation of its name. For example, suppose the organisation "MP-tic" — one whould pronounce it as "em-pee-thik", but the organisation ITSELF dictates it as "εm-pε-thik" (the word 'empathic'). Another example, suppose the mobile media company "Blyk". We as Dutchmen would pronounce it as "blaik", with the 'ai' somewhat similar to the English words 'die' or 'my', but the organisation ITSELF prescribes it as "blĭk", as in 'pit'. Can someone devise another organisation whose name is differently pronounced as one would expect at first sight, so they defined the pronunciation of their organisation name themselves?

• Answer:

  Mphasis Xpressman, Inc.