What are some unique and creative marketing ideas for commercial real estate?

Did you work with a broker who had it listed online? You probably did, but thought this was worth asking because so much research is done online. If your advertising is only offline, you limit your reach incredibly. Have you tried Craig's list? Sounds crazy but people search for everything there. If it has a specific use it was designed for, you might try to approach that sector through letters or e-mail. So much commercial real estate is advertised in very conservative and repeatable ways, that it is hard to give you good advice. It does seem like a good broker, should get your property sold by accessing their clients and adjusting the price to suit the market.

1. If a property isn’t selling over a 3 to 6 month period, it is likely priced too high. Not necessarily too high for the perceived value (or past value), but for the “Market” value. Supply and demand determine the market value. This is a hard pill to swallow for the seller of anything that may have dropped in value. Also remember, that the first offer you receive is often the best. So be slow to dismiss it. 2. Judging from the way the question was worded, this is probably not feasible in your situation, but consider the fact that the true value of a commercial property is determined by the income it generates. The NOI (net operating income) is the gross income ( mostly rents), less the expenses. What I’m saying is, if at all possible, get the building operating and “leased-up.” The value will be indisputable at that point. 3. Pay a few hundred dollars for a simple “brochure” web site which is specific to the property. This is especially important in the Commercial market. It should include interior and exterior photos, last appraised value, the area market rents (get from rentometer.com) and comparable property values (get from loopnet.com) , an estimate of rehab/repair costs (light rehab is typically $1500/door), last stabilized income and expense numbers. “Stabilized” means when it was at 85% occupancy or greater. You can find a freelancer to do the web site at places like elance.com. Also, ask that the site be optimized for SEO (search engine optimization.) You want the search engines and Commercial property sites to find your property. 4. Another “out of the box” idea is to offer seller-financing. This dramatically improves the perceived “value” of the property and opens it up to many more investors who will/can only purchase properties with minimal down-payment. It improves their “Cash-on-cash” return. Of course, you’d need to have some equity to be able to do this. 5. Use craigslist.com. Place free classified ads with catchy headlines like “Discount commercial property for sale with seller financing”, or “Commercial Rehab Opportunity”, or “256 unit Apartment complex. Rehabber’s Dream.” Donald Rasbridge Commercial Property and Finance http://www.RasbridgeConsulting.com/investorhelp

I had a friend that held a haunted house in her house for sale. The kids came and had fun, and she got to talk to all of the parents and spread the word about her home and all of the cool things that she had put into it when she lived there. She went on to sell it to an acquaintance of someone that visited the house, so I guss that is a good example.

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This Site Might Help You. RE: What are some unique and creative marketing ideas for commercial real estate? I'm looking for some "out of the box" ideas for commercial real estate marketing. We have a property that has been vacant for several years. We've advertised it with no luck... now we're looking for other strategies to advertise the property. Serious answers only please and...

I had a friend that held a haunted house in her house for sale. The kids came and had fun, and she got to talk to all of the parents and spread the word about her home and all of the cool things that she had put into it when she lived there. She went on to sell it to an acquaintance of someone that visited the house, so I guss that is a good example.