Marketing Mix the Four P's?

Marketing Mcqs, help me to find this mcqs?

• 1)A company has four choices when it comes to developing brands. What is NOT one of those choices? a. brand extension b. width and depth extension c. new brands d. multibrands e. line extension 2)________ occur(s) when a company introduces additional items in a given product category under the same brand name, such as new flavors, forms, colors, ingredients, or package sizes. a. Interactive marketing b. Service variability c. Service intangibility d. Product mix e. Line extension 3)Helene Curtis began to market shampoo for normal hair. In an attempt to increase profits and use excess market capacity, Helene Curtis then marketed shampoo for oily hair and color-treated hair. This is an example of ________. a. an unsought product b. social marketing c. a shopping product d. people marketing e. line filling 4)A hickory rocking chair, handmade by an Amish woodcarver in Lancaster, Pennsylvania, from locally grown wood is an example of a ________. a. convenience product b. augmented product c. service d. specialty product e. shopping product 5)A service is anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. a. TRUE b. FALSE 6)A sensational ________ may grab attention and produce pleasing aesthetics, but it does not necessarily improve a product's performance. a. style b. service-profit chain c. augmented product d. design e. experience 7)Which of the following capital items is NOT considered accessory equipment? a. lift trucks b. chairs c. hand tools d. desks e. buildings 8)Which of the following is an advantage offered by co-branding? a. A company can expand its existing brand into a category it otherwise might have difficulty entering alone. b. Retailers have exclusive products that cannot be purchased from competitors. c. Manufacturers do not have to invest in creating their own brand names. d. Brand equity is stabilized. e. Advertising, sales, promotion, and marketing must be carefully coordinated.

• Answer:

  Well, I can tell you I have no idea what half of that means...