What are your thoughts on advertising agency ethics?
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I am a small business and over the past year, I have spent over 30k on advertising, SEO, Marketing materials, etc. with a professional advertising company. Recently, this advertising company has taken on one of my biggest competitors (approx. 7 miles from my business). I was never notified by my ad agency this was about to happen and found out through a mutual acquaintance who thought I had been notified. I feel it is a complete conflict of interest. How can I hire someone to keep me ahead of my competitors when my competitor has hired the same people to keep him ahead of his competitors (Me)? Now, my competitor is higher than my business on Google with every search word combination I can think of. I'm given a song and dance about how it's not out of the ordinary, but I disagree. What are your thoughts? I have now implemented a exclusivity contract with this ad agency for a 35 mile radius.
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Answer:
Wow... it is really bad. if i were you, i will ask the following questions before making any decisions: does the advertising agency help you get better profile? does the SEO provided by the agency help you? based on my own knowledge, search engine optimization is important for a website if you want to drive more web traffic to your website continuely, while ppc advertising is a way to get more traffic in a short time. hope it helps!
dreamqueen at Yahoo! Answers Visit the source
Other answers
Wow... it is really bad. if i were you, i will ask the following questions before making any decisions: does the advertising agency help you get better profile? does the SEO provided by the agency help you? based on my own knowledge, search engine optimization is important for a website if you want to drive more web traffic to your website continuely, while ppc advertising is a way to get more traffic in a short time. hope it helps!
Smith Rona
you definitely can't trust them. i would look to find someone else, while keeping them on the hook. it leaves a nasty taste. but money is money and if business is good using them that's another factor. i see this in three ways 1. is it good for business? 2. personally insulting to you,no loyalty to your business 3. conflict of interest, they don't give a bollax about your business,
COLIN
There are different kind of advertising agency which have instant techniques to advertise but the motto is same. In past era we use different tactics to advertise just like radio, television still it is very effective but as time changes the tactics are also changing instantly now we are talking the help of internet which is more effective with the help of different resource just like social media. It is also a good platform for advertising our products and services. For more information you can check here.
Neal
you definitely can't trust them. i would look to find someone else, while keeping them on the hook. it leaves a nasty taste. but money is money and if business is good using them that's another factor. i see this in three ways 1. is it good for business? 2. personally insulting to you,no loyalty to your business 3. conflict of interest, they don't give a bollax about your business,
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