What is an example of horizontal integration?

An example of Vertical integration in the FILM industry?

  • Answer:

    The "film" Jack and Jill starring Adam Sandler was produced by the same corporate conglomerate - which includes Columbia - as a number of commercial product vendors in the retail market (like Sony), whose products are advertised heavily during throughout the movie. Also, the movie was highly recommended by David Letterman and promoted on Viacom stations (like CBS) who have an interest in the film.

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The "film" Jack and Jill starring Adam Sandler was produced by the same corporate conglomerate - which includes Columbia - as a number of commercial product vendors in the retail market (like Sony), whose products are advertised heavily during throughout the movie. Also, the movie was highly recommended by David Letterman and promoted on Viacom stations (like CBS) who have an interest in the film.

'Corporate' just means 'relating to a company'.

Sandra

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