What are the disadvantages to B2B?

What are the disadvantages of sponsorship?

• Answer:

  In general from a rights holder and brand perspective, servicing the sponsorship can cause issues. If there is a lack of resources to activate the sponsorship, it will create pressure on the overall program. Sometimes its better to generate revenue in other forms for an event, conference, team, etc and concentrate on delivery a great program using your resources, than to generate sponsorship/ partnership that may provide much needed funds, however requires a level of commitment and expectation from a third party that simply may take their investment to service properly