Is it legal for me to advertise my bravenet site on google?

My site, www.leicesterontheweb.com has lost numerous pages on Google

• Hi, I submitted my site www.leicesterontheweb.com to Google a few months ago. Since then Sections of my site (Jobs, Cars, Property, Dating) have listed very highly when searched for containing the town where I run the site (Leicester). So, if someone entered, for example, 'jobs in leicester' our JOBS INDEX PAGE would come up very near to the top of the listings. Now, however, only our MAIN INDEX PAGE is coming up in the listings, our index pages for each subsection are not appearing, can you shed some light on this for me please. I fund my site by getting local businesses to advertise on my site and my main selling point is my position on Google and Yahoo for search terms relating to their business type. Where I used to appear highly for search terms because the relevant index page was listed, now I appear miles down the listings because only my home index page is listed.

• Answer:

  Hi, Your main page has a PageRank of 4, which is good, but we still have to work a bit to get the robot to index you completely, and we need to pay attention to how the links are working inside the site. Your front page is using frames, which is hardly ever a good idea these days, and also your page is repeating words several times (count same phrase 15+ times). That is keeping your rank down and lowering the areas to search on the site. It would be better to change those "coming soon". and "Click Here To Advertise In This Space FOR FREE!" words to an image. Off the main menu you are using a deep directory system, for example http://www.leicesterontheweb.com/cars/html/index.html This puts this page and all the pages under it, two levels below the main page, and consequently brings that pages PageRank down to 1, so anything on there is probably ignored as far as links and key words. On top of that, the page is in a frame set, which hurts it even more. Linking back to the main page from that last page we find ourselves here http://www.leicesterontheweb.com/portal/html/index.html Which is a duplication of the main page here http://www.leicesterontheweb.com/ And now has a PageRank of 1. What you need to do is to go through your site, and get rid of all those frames. Also you need to spend a lot of time on the layout of your site, verses the directory system. To be honest I'm surprised you are maintaining a PageRank of 4, but this is a good thing, it means you have time to get this fixed up. Just fixing all these will probably bring your site up to a 5 or a 6. Here is part of an article I wrote on Internal Linking systems which will give you some guidance on what to do to get your site indexed as fully as possible. ---- To get your Page Rank up you need to pay attention to the foundation design of your website. The menu systems, links to internal pages from front pages, from bottom tier pages back to higher levels, and several other factors. We're going to go through some of that here. On most sites, the first page, or the index.html page is going to have the highest PR rating. This makes sense, it being out there getting hit all the time, and if someone else is linking to you, its probably that page, but you still need to watch how this happens to get the best effect for your total site. Lets say your site has three levels of pages. The first is the Index.html, at the top of the pyramid. The next level is your About Us, Contact, News, and Items for Sale, cover pages. The third level is full story pages, product pages, and the more detailed info pages that your site is offering. In standard design, the top index page is going to link to the menu pages, and then those main menu pages are going to link down to the more detailed pages on the third level. Let's give your site a Page Rank of 6 on the top level, the index.html. This is a really good ranking by the way, this means lots of websites like you and you are doing something right. As the links happen, and we go down into your site, we'll see that the second level pages have a rating of 5 on the PR bar. Going further down to our product pages we see that these detail pages have a level of 3, or even 2 on some of them. This type of PR dilution makes sense to the robots, but our bottom layer pages is often where most of the details of our websites lie, and the content that will bring into our site the web searcher looking for information on the web. We want these pages to show up better on the search engines and have higher page rankings themselves. That these pages have poor PR doesn't necessarily mean that they will not place well on the search listings, some place very well, but the better rank they have, the better our whole site will place. The guys over at Top Site Listings came up with a good checklist. I don't know much about their company, but many of their articles are sound in reason and accuracy. You might want to check them out. * Make sure that your primary page(s), the index.htm page, links to your secondary pages or secondary levels. * Make sure that your secondary pages link to each other * Link your secondary pages to the third level pages within their sub-directory, sub-domain, or level * Link the third level pages within each specific sub-directory or sub-domain to each other. * Link the third level pages back to the secondary page that it was linked from * Make sure that the there is not heavy linking between third level pages * Link to pages, regardless of level, that are relevant * Link to pages, regardless of level, where the text on the page being linked from is keyword specific to the page that you are linking to * If there are fourth level pages, follow the same linking structure that has been laid out in this checklist Other reminders: * Only link pages within your site that are relevant to each other * Use keyword specific link text when linking between pages * Use standard HREFs in links that are easy for the search engine robots. ----- After you take care of this, you are going to want to add to your site a "Site Map" and a robots.txt. These are going to help all the pages on your site to get indexed, once you work out that directory problem you have there. Read these pages for more information. Search Engine Optimization http://hotwired.lycos.com/webmonkey/01/23/index1a.html Top Site Listings http://www.topsitelistings.com/ Reasons your site may not be included ://www.google.com/webmasters/2.html#A1 Google Technology ://www.google.com/technology/ Google's PageRank and how to make the most of it http://webworkshop.net/pagerank.html Google Under the Scope http://www.searchengineworld.com/spiders/google_faq.htm PageRank: Bringing Order to the Web http://hci.stanford.edu/~page/papers/pagerank/ The Anatomy of a Large-Scale Hyper-textual Web Search Engine http://www-db.stanford.edu/%7Ebackrub/google.html Thanks, webadept-ga