Cost of radio advertising?

How much does radio advertising cost?

• Answer:

  Here are a few of the things the cost of radio advertising will depend on: -- How many people live in the area covered by a particular radio station. -- How many of those people actually listen to that station. -- The age break-down of the people who listen to it. -- Whether you'll write the commercial copy yourself, or have the radio station write it for you. -- Whether you'll produce the commercial yourself and deliver a finished, studio-quality tape to the station, or have them record it for you. -- Whether you'll voice the commercial, or have one of the radio station staff voice it. -- Whether or not you care what time of day the station airs your commercial. -- If you care what time it runs, then what time of day you want it to run. -- Whether you want to run 10-second, 15-second, 30-second, or 60-second commercials, or some mix of different announcements of different lengths. -- How many total spot announcements you're willing to buy all at one time. Here are a couple of ballpark benchmarks that might be useful to you as you calibrate your budgetary thinking on the topic of broadcast advertising: -- This contributor was employed as the "morning-drive DJ" forty years ago, playing 'MOR' music on a national network affiliate in a top-30 market in the midwest, where a package of 30-second spots would be written and produced in-house, and aired ROS between 6 AM and 9 PM, for $3.00 a play. -- As a whole, the TV commercials aired during Super Bowl XLV (2011) cost the advertisers roughly $100,000 per second of air-time ... after production costs.