Why is demography so important for marketing and advertising?

Advertising and Marketing

• What is the difference between advertising and marketing? I have a client who is the director of advertising and marketing for a small arts organization and I would like to get an idea of the activities he is likely to see as a part of advertising and the activities he is likely to see as a part of marketing.

• Answer:

  Hi! Thanks for the question. I will try to provide you with links that answers some of your questions and also gives a background of this field. I will also provide some direct quotations from some of the websites I will mention so as to save you time. But I highly recommend that you read them in full so as to get a better perspective. There are lots of different explanations of experts and on the web on the difference of Marketing and advertising. But basically advertising is just a subset of marketing. Marketing comprises on the product, promotion, price, and place (or distribution). The following links provide basic definitions of marketing and advertising. “Marketing Basics: 4Ps” http://www.busymarketing.com/basics.shtml “Advertising Basics” http://www.mmdesignstudio.com/tips/ad-basics.html “Advertising is just one component, or subset, of marketing. Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing efforts. As you market your company and its products or services, keep in mind all the facets that work together to constitute marketing:” “A simple concept by definition, if not execution, marketing is every way you touch a prospect or customer. That includes tools such as paid advertising, and it also includes dozens of smaller variables, everything from how your receptionist answers the phone, to how an order is fulfilled, to the positive or negative buzz about your product.” “According to Kathleen Micken, assistant professor of marketing for the Gabelli School of Business at Roger Williams University, "Marketing might be defined as everything an organization does to facilitate an exchange between itself and its customers/clients. Advertising is just one of many marketing activities." Steven R. Jolly, owner of SRJ Marketing Communications, a marketing and design firm in Dallas, Texas adds, "Marketing is the sum total of all impressions and advertising is part of the impressions that must be managed. And, of course, advertising has a hard dollar cost associated." “What's the Big Dif'?: Differences Between Marketing & Advertising” by Kimberly L. McCall http://www.marketingprofs.com/Perspect/mccall5.asp “…Marketing is a process. It is something that takes time. An effective marketing strategy involves use of color, logos, and how your products and services are sold. A marketing strategy includes the perception people have of your business. Is your company a forward thinking company, a fun company or a large stable business?” “Advertising is getting the word out about your business. It involves several strategies including placing banner ads, posting classifieds, etc. It is a very different part of promotion.” “The Difference Between Advertising and Marketing” http://www.4hb.com/0131fldiffadvmark.html Search terms used: Marketing advertising difference definition 4Ps I hope these links would help you in your research. Before rating this answer, please ask for a clarification if you have a question or if you would need further information. Thanks for visiting us at Google Answers. Regards, Easterangel-ga