What are some catchy names for a marketing company??

names of marketing professionals

• Here's a toughy - where can I find a list (names and contact info) of "corporate card" marketing professionals, most of whom work for large card-issuing companies like VISA, MasterCard, American Express, etc. Titles I'm looking for could include Marketing Manager, Marketing Director, and Product Manager. I am not looking for THE top marketing people in the company...but rather people that have marketing responsibility for corporate cards (experience with cards to individual consumers is of little value to me.) There may be DOZENS of these people at each of the larger companies. Publications or websites that this group frequents would be of some value to me as well...if you happen to know that too. Thanks!!

• Answer:

  Hi Sakauf, You're right, you've laid a toughy on us, but I think I've nailed down what you need. As you surmised, there are dozens of people responsible for marketing corporate cards for each organization. Something that might surprise you is that these organizations are *not* the actual card issuers - cards are issued by member banks belonging to the associations, which set standards for issuance, data transmission, and authorization. Simply put, Visa, MasterCard, are brand names, and member banks are given permission to market their cards under these brand names. To obtain the contact information for the marketing professionals, you have to look to the member banks. Some organizations are less than forthcoming with the information, however. Complete contact information *is* available - at a price, assembled by a card industry specialist. Mastercard offers several types of corporate cards, issued by more than a dozen member banks: For Corporations http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp I've broken the contacts down by specific card. Each page gives the full listing of the responsible marketing personnel: MasterCard Corporate Multi Card® http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=multilist MasterCard Corporate Purchasing Card® http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=purchasinglist MasterCard Corporate Fleet Card® http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=fleetlist MasterCard Corporate Card® - US http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=travellist MasterCard Corporate Card® - Asia Pacific http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=travellistAP MasterCard Corporate Card® - Canada http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=travellistCA MasterCard Corporate Card® - Middle East http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=travellistMA MasterCard Corporate Card® - Europe http://www.europay.com/brands/Brands_corporate_products_page.html MasterCard Corporate Card® - Latin America http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=travellistLA MasterCard Payroll Card http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=payrollCard MasterCard Incentive Card http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=incentiveCard MasterCard Flex Benefit Card http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=benefitsCard MasterCard Relocation Card http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=relocationCard MasterCard Travel Per Diem Card http://www.mastercardbusiness.com/mcbiz/corporate/index.jsp?template=/corporate/issuers&content=travelPerdiemCard Obtaining contact information for Visa Corporate Card marketing personnel is much less straightforward - Visa is very guarded about releasing any information at all. Though they offer business products: Visa - For business http://www.international.visa.com/fb/main.jsp ...they buried their contact list for corporate cards! I did find it, though: Visa Corporate Cards http://usa.visa.com/business/commercial/visa_corporate_apply.html?it=il_/business/commercial/commercial_cards_apply.html For *truly* buried contact information, one need look no further than the privately held American Express Company: AMEX for Corporations http://www.americanexpress.com/homepage/corporations.shtml No mention of marketing personnel for Corporate Cards was made anywhere on the site, nor was I able to find it in their 2001 Annual Report. I turned to the "Key People" listing for AMEX at Hoovers, and was rewarded with a name: President, Global Corporate Services, TRS: Edward P. Gilligan This is the fella you need to get in touch with to get the marketing personnel contact information. His e-mail is unlisted, however. To contact him, you'll need to send snail mail or call the Headquarters and ask for him: American Express Company World Financial Center, 200 Vesey St. New York, NY 10285 Phone: 212-640-2000 Additional contact sources are available in directory form from Thomson Media for $485. The final chapter of the book details contact information for industry executives, including marketing personnel: 2003 Card Industry Directory http://www.cardforum.com/cid_demos/chp-summaries.html#13 ...and a searchable electronic version available in "modules" for $195 per module: Card Source One http://www.cardforum.com/html/csoord.shtml Thomson Media also offers several card industry magazines and other publications, including Card Marketing and Card Management. You can learn more about these publications, sample them and/or subscribe at CardForum: Card Forum - The Electronic Resource for the Card Professional http://www.cardforum.com/index.htm I hope this is the information you're looking for! If I can be of further assistance, please don't hesitate to ask for clarification. I'll be glad to help! --Missy Search strategy: I started with each corporate website and dug around until I found the relevant contacts. If it wasn't available from the company itself, I searched on the company name at Hoovers.com. Additionally, I searcher for [ corporate card marketing ] with Google.