Functionality in a website
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-SUBJECT- Functionality in a website -SIDE NOTES- 1) I want to say Im a French person, so I apologize for my English writing.. 2) Please do not rush to answer only because the price tag is interesting. Answer only if you already have made research on this subject or in the domain. NO SPECULATION, i'm looking for fact. -NEEDS- Fuel strategy discussion on SOAP and the web service industry -RESEARCH GOAL- Find out what are the 'common' functionality in a WebSite and how they have been develop. -KEY QUESTION- 1) What % of a web budget dedicate to the IT. (I talk about common functionality of a website) 2) What are the usual functionality found in a WebSite. (CMS, CRM, Profiling, Shopping Cart, Message Board, Search Engine...) 3) What is the ratio of custom or proprietary development vs the use of generic solutions for the functionality. (Like the use of home made CRM vs Seibel or N-Compass) *harder one* -OUTPUT NEEDS- I want to produce a summary withe paper on the subject
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Answer:
Hi! Thanks for this very challenging question. I would discuss them one by one per question. 1.) Web Budget Allocations: According to Intel, the annual percentage of IT related costs for web or e-commerce sites run from 50% to 100%. The 100% figure maybe true for websites whose budgets for marketing are very limited. 34 % of non-IT related annual spending goes to promotion costs. IT related costs go to hardware, software, IT staff salary, fees paid to the ISP and the other complex network requirements by a particular company. Non-IT related costs meanwhile, could vary but typical of these are marketing expenses, banking costs for its online transactions, taxes, legal and foreign currency exchange fluctuations if they deliver products or services overseas. You can find the information about IT spending three-fourths (3/4) down the web page of this link and under the section (Some Additional Tips). Calculating return on investment associated with e-commerce http://www.intel.com/eBusiness/business/plan/2/hi16001.htm The typical IT Related costs for launching a web or e-commerce site are as follows: http://www.setel.com.au/sbc/pathways/eccosts.htm The following web page shows a typical budget allocation for an ordinary e-commerce or B2B website: http://www.adx.com/downloads/files/2/eMarketer_Report_E-Commerce_Trade_March_2002.pdf Supporting Web Sites: Budget concerns for web sites http://www.edesignz.co.nz/cmp-ftp/Ecommerce_Development_Checklist.doc You could launch an e-commerce site for $10,000 according to this site: http://www.iebusiness.com.au/aboutecom.html Valuable information of a study from the Visual Basic Programmers Journal about the percentage of software types and products used, applications being developed and job background of their subscribers: http://www.fawcette.com/mediakit/magazines/vsm/VBPJReadership.pdf 2.) E-Commerce Backgrounder sites: Almost all of these IT related and still some non-IT costs goes into the following website functionalities that we find today. The list is according to Dr. Ralph F. Wilson of Wilson Web. a. The Product or information navigation abilities of your site. b. Shopping carts for your electronic store fronts c. Calculation abilities whenever they plan to purchase so as to determine additional costs such as shipping. d. A secured ordering or transactions page e. The back office capabilities of web merchant. f. The ability to track your shoppers via a. Cookies b. Temporary IP number c. A cart number to identify the online shopper. g. An integration for order pick-up and accounting h. An ability to make fast and easy product additions and changes. a. Database Upload b. Browser-Based Maintenance i. Product Promotional abilities j. Product Graphic loading abilities k. Inventory and Fulfillment Management l. The ability to update the online store. To view the list with full explanations please visit: http://www.wilsonweb.com/wct1/971215storesoftware.htm Other typical but crucial website features such as searching capabilities and interactivity can be found here: What Makes a Great Web Site? http://webreference.com/greatsite.html The Basic steps in building e-commerce sites are the subjects of this link. http://www.ecommercetoday.com.au/guides/10steps.pdf A very good introduction to the intricacies of e-commerce from the critically acclaimed How Stuff Works Website is the content of this link. http://www.howstuffworks.com/ecommerce.htm Migrating to E-Commerce By Benoît Marchal http://developer.netscape.com/viewsource/marchal_ecom.html E-Commerce FAQ from About.com http://ecommerce.about.com/library/weekly/aa021502a.htm?PM=ss11_ecommerce USABILITY IS NOT GRAPHIC DESIGN By Jon Meads http://developer.netscape.com/viewsource/meads_usb.htm A usual functionality for an e-business web site to survive is for it to be able to take orders. This website walks us through the necessary steps. http://www.web-sights.co.uk/ecommerce.htm A detailed assessment of necessary e-commerce concepts follows here: Measuring Electronic Business: Definitions, Underlying Concepts, and Measurement Plans Thomas L. Mesenbourg http://www.census.gov/epcd/www/ebusines.htm An emerging feature in e-business websites is CRM and shall be discussed in detail in the next section. 3.) CRM or Customer Relationship Management is one of the most used terms in business today specially in the IT industry. CRM IT products are developed either by buying an out of the boxed complete product and install it into your system or buy a CRM product and then configure or program it according to your unique needs. According to a Gartner report, 75% develop or use best of breed CRM technologies in their websites while only 25% use out of the box technologies. However of these best of breed technologies Siebel Systems have 50% of the market and is projected to do so until 2004. The report also says the CRM suites or out of the box products will be defined as impractical up to 2006. The full report can be read here (http://216.239.35.100/search?q=cache:oFSNH9Ss9XcC:www.vt.edu/GartnerGroup/research/103600/103631/103631.html+crm+self+development+vs+suite&hl=en) According to this article most companies develop their own CRM by integrating out of the box products into their own systems. Small businesses though are better off buying packaged products since their needs are still limited. The Real Cost of CRM by Erika Morphy http://www.crmdaily.com/perl/story/14447.html The following additional CRM articles will be of help for your study. What's in a 'CRM' Suite? By Erika Morphy http://www.crmdaily.com/perl/story/17800.html CRM Takes Priority Among IT Investments By Michael Pastore http://www.ecrmguide.com/columns/article/0,3376,10383_980141,00.html For a general overview of CRM and its uses please click on this link: http://www.computerworld.com/softwaretopics/software/apps/story/0,10801,41519,00.html ---------------- Finally a very valuable resource in this research can be found in an online course for e-commerce. This is a great website since it updates links to new web statistics. So the website and the course are dynamic and change according to new developments. http://digitalenterprise.org/ Search Terms used: Typical website features E-commerce IT cost budget CRM basics I hope this research would be of help. Thanks for visiting us at Google Answers. Regards, Easterangel-ga
anashel-ga at Google Answers Visit the source
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