How can I promote a new product for Google?

Optimizing for Google

• Good Day, I own and operate a vehicle lighting accessories online store/website http://www.coolights.com . I am not doing as well as I would like in Google and I am re-thinking my whole SEO campaign. The problem is, I am constantly reading about optimization techniques and I tend to apply most things I read to my site. This has resulted (in my opinion) an "over optimized" store. That is to say, I believe I am actually hindering my own advancement in the Google SERP's! My PR is 3 and I would love to improve on this. I have 50 reciprocal links, some to pages with PR 4 or higher, but Google only recognizes 1. I also have a cataloge of all my products. There is a "browse all products" link at the bottom of my homepage. My SEO strategy so far has been to promote my main product, "Euro Tail Lights" and to have good keyword rich content throughout the site. It is a bit difficult though, as many people search for "Euro Taillights" as well. Unfortunately, I can't seem to rank as well as my competitors for any of my keyword phrases. Could someone please have a look at my site and my Google listings and tell me what I am doing wrong? What could I change? Are my keywords right/relevant? How can I get my site to rank better in the Google SERP's? Any suggestions are greatly appreciated as my head is going to implode if I agonize about this any longer...lol Thanks.

• Answer:

  Hi there, Here are some things you can do to improve the ranking of your homepage for "euro tail lights". The same fundamentals apply for any keyword or phrase you wish to target, however I recommend only optimizing for one keyword or phrase per page - for other keywords use other pages. Phrase ====== Most people would just search for euro tail lights, without enclosing their query in quotes - "euro tail lights". However, Google will still rank pages higher if it finds those three words forming a phrase in the same order, higher than pages that might have the words, but in a different order or with other words between them. You have done well with the text on the page, I see the phrase appearing 3 times in regular text. I always suggest that it should appear once per paragraph, so I would put it in there one more time. There are two more places where you need the phrase to appear: Heading ------- In HTML there are tags such as <H1>....</H1> that are used to show a heading. Ordinarily a H1 tag will appear bigger than the rest of the text, and can look quite ugly. However you can use CSS to change the tag to look anyway you choose. Google adds weight to a page with the keywords in a heading. Change "Altezza Style Euro Tail Lights and more!" to a H1 heading. Title ----- The title is the most powerful place you can put a keyword or phrase. Change your title to the following: Euro Tail Lights ... or at the very least make sure that the exact phrase appears in the title. I recommend that titles should only be 3-4 words long and targeting just one keyphrase. Opinions on this vary - many other optimizers cram their titles full of keywords. Notice in search results how many sites have the exact phrase somewhere in the title: ://www.google.com/search?sourceid=navclient&ie=UTF-8&oe=UTF-8&q=euro+tail+lights Links to your site ================== Google's power stems from its use of links as votes for a page - the more links that are pointing to your page, the more votes. The higher the quality of those pages, the more the votes count. Getting anyone to link to a commercial site is a very hard task. Reciprocal links can work, but Google prefers sites that have many more genuine links that reciprocal ones. At the very least submit your site to Open Directory (it is free). The pages of major directories tend to have good PageRank. This category seems to be the most appropriate, and has PR5: http://dmoz.org/Shopping/Vehicles/Parts_and_Accessories/Varied_Merchandise/C/ Submission form: http://dmoz.org/cgi-bin/add.cgi?where=Shopping/Vehicles/Parts_and_Accessories/Varied_Merchandise/C You could also try LookSmart or Yahoo Directory, but they are not free. Yahoo ($299 per year) http://dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Automotive/Accessories/Lighting/ Looksmart (charge per click) http://search.looksmart.com/p/browse/us1/us317830/us317896/us226377/us575428/?p ----- Look at who links to your opposition for ideas. These results are for slickcar.com: ://www.google.com/search?sourceid=navclient&ie=UTF-8&oe=UTF-8&q=link:http%3A%2F%2Fwww%2Eslickcar%2Ecom%2F ------ Google pays attention to keywords and phrases appearing in or near the text of links pointing to a page - in general it is a good indication of the contents of the page being linked to. Optimizers had taken advantage of this for years, especially because it was not expressly forbidden by Google Guidelines. They made sure that all links to their site contained their targeted keywords. Because of this, late last year Google changed things so that many commercial sites that had the same text appearing in all incoming links lost any benefit it gave them. If you ever have the ability to dictate the words used in links pointing to your site - try to vary the words for each link. The Power of Many Pages ======================= Optimize each page individually - especially have a different title for each page. This page of yours: http://www.coolights.com/index.asp?PageAction=VIEWPROD&ProdID=389 Ranks 2nd for: Pontiac Grand Am Tail Lights Any keyword or phrase that isn't ranking well - make a page for it, or convert any page that isn't optimized. If it's not a specific product, make a page anyway. Write an article on the topic. Every page is a potential landing page from search engine results. If people arrive on any page of your site, and they feel they have come to the right site, they will browse your site further. If any part of my answer is unclear, or you have more questions on this topic, just ask for a clarification and I'll get back to you. Best wishes, robertskelton-ga