What does a web researcher do?

Web Traffic

• I am an owner of a site which is in need of large amount of web traffic. The products i am selling are not requiring any categorial targetting. What i need is US traffic. The task of researcher is to find at least 5-10 web companies which specialize in selling traffic to web sites and the minimum amount of traffic they can bring must be 500.000 of unique US visitors per day. I think pop unders would be preferred, but it doesn't matter which traffic they sell. If the amounts per day are not displayed on the web sites you must contact the vendors by mail/phone.

• Answer:

  Hi there webtraff-ga, With the resurgence of Internet Marketing, online ad networks are increasingly becoming popular once more to advertisers. The following is a list of major networks along with their reach and capabilities. As you are interested in an enormous amount of traffic, the ones with the most volumes/history have been examined in detail, while the smaller ones have been mentioned in the end. ------------------------------------------------------------------------------ 24/7 Real Media http://www.247realmedia.com Their publishers are primarily high-volume sites; Their network contains 750 sites, approximately 50 of which are large sites. In terms of traffic, they serve over 9 billion impressions monthly (number of unique visitors are undisclosed) Their pricing methods include CPM (Cost Per Thousand Impressions), CPC (Cost Per Click), CPA (Cost per Action) ads. http://www.247realmedia.com/ Adtegrity http://www.adtegrity.com/ Adtegrity serves apprixmately 600 million impressions through their publishers websites and targeted emails lists. The network has approximately 34 million uniques, and has doubled in size in the past 9 months. They have 5 channels within their networks: Entertainment, Women's Oriented, Business, Technology, and International. Adtegrity primarily focus on sites that have large number of (one to ten million) page views with upward trends in view and unique visits. You are allowed to advertise in all banner sizes that have been approved by the Internet Advertising Bureau. (www.iab.net). More specifically, 468s, Skyscrapers, Pops (all sizes), text links, etc. They haved stated that they will work with all campaign payment models including CPM, CPC, and CPA. BURST! http://www.burstmedia.com BURST! network contains about 2,000 specialty-content websites through 477 content channels. They deliver approximately 2 billion monthly advertising impressions, and reach one-in-four people on the Internet (source: comScore Media Metrix) It is one of the older extant online ad networks and a survivor of the past several years' string of bankruptcies and fusions. Burst Media would deliver a dependable and quality traffic to your website. They allow you to advertise in the following media formats: 468x60, 728x90, 120x600 and 160x600 skyscrapers, optional interstitial, capped pop-up and pop-unders Their pricing methods are mostly CPM, while PPC (price per click) is available for some campaigns. Tribal Fusion http://www.tribalfusion.com/ In their words "Tribal Fusion is a Site Representation Company and Online Ad Network focused on high quality sites with targeted content and significant reach. We represent over 500 sites and serve 1.6 billion monthly impressions that reach over 65 million users each month.? Upon further research, I've found that they have 700 Sites on their network with 4.5 billion monthly impressions, and 74 million unique users per month. The overall CPM levels are consistently higher than many of the competing ad networks. However, most advertisers are willing to pay this premium due to the overall high quality of site content and visitor traffic, as well as the low-risk testing and optimization options available. An advertiser can launch a test flight for as low as $25 ? far less than the $1,000 minimum buy required by many competitors. Media formats supported are 728x90, 336x280, 468x60, some skyscrapers, optional interstitial, capped pop-up and pop-unders Fastclick Online Advertising http://www.fastclick.com/ The network features: standard and Leaderboard banners with fair CPM and CPC rates, 300x250 and 180x150 rectangles, 120x600 and 160x600 skyscrapers, 300x600 half page ads, capped high-CPM onFocus popunders and InVue ads. It is well known for its perfect record on accurate and on-time payment with one of the fastest turnaround time on the web towards its publishers. For the advertisers' benefit, they have a very strict quality control and review process sites must undergo in order to achieve acceptance to the network. Sites are continually audited to ensure that all purchased impressions are valid and appropriate. The Fastclick Ad Network reaches over 68 million unique Internet users each month through 6,200 active sites. Most of these sites are small publishers, with a few large ones as well. ValueClick http://www.valueclick.com/ At one point Valueclick shared a the top position among ad networks, with over 30,000 publishers generating nearly 4 billion monthly impressions. Recently, the network now offers 6,000 publishers, 120 million unique users worldwide and 3 billion ad impressions served per month. ------------------------------------------------------------------------------ Other Major Ad Networks: Advertising.com http://www.advertising.com They have yet to contact me back with a specific amount of traffic/reach their network has, but rest assured Advertising.com is one of, if not the largest ad network in the industry. Their network includes major publishers as Network includes Associated Press, Billboard.com, eUniverse, and KnightRidder. Kanoodle.com ContextTarget http://www.kanoodle.com/ Pricing method: PPC auction Network/Reach: Sites include MSNBC.com, CBSMarketWatch.com and TheMotleyFool.com Google AdSense https://www.google.com/adsense/ Google announced its expansion last month of its AdSense contextual ad offering. Google has added .GIF and .JPG banner capabilities with thousands of small- to mid- sized publishers and a few large ones. For Consideration: Overture http://www.overture.com Overture is not an ad network, but a service provider for sponsored-search, enabling advertisers to bid for search results placement on specific keywords relevant to their business. Their reach is estimated to be 80% of US internet users, with more than 100,000 advertisers. A partial list of their leading distribution partners/sites include - Yahoo! MSN InfoSpace CNN.com, SI.com, CNNMoney.com WSJ Online Also noteworthy is the behavioral marketing player Tacoda that is currently building its own ad network to compete for search revenue. Their new network, AudienceMatch, will mimic the popular models of Google (Adsense) and OVerture (ContentMatch) but targeting by behavior rather than by context. These networks are capable of providing you with enough web traffic to reach an overwhelming majority of the US internet users. All the networks/services listed are reputable/reliable and have a solid track record with its' publishers and advertisers. If you would like clarification on any part of the answer, please feel free to request clarification before rating the answer. Best regards, Tox-ga Google search strategy: Google Web Search: combination of ad network(s), internet advertising, reviews, online, media, solutions