How can I advertise my eBay shop?

Advertising on eBay without setting up an eBay account/store

• The company I work for (a large, worldwide, office equipment manufacturer) has a product that is perfect for eBay users. We sell this product worldwide, and this is available online, through office superstores and catalogues etc. We do not want to sell this item on eBay - just advertise that we have a product in the market that is ideal for eBay users - and when people click on the advert it takes them to a page on our central website with more details. I see that the normal eBay advertising is to advertise your eBay shop etc - I can find out how to do this, but this is not what we need (we do not want to set up a shop). I have seen adverts for credit card, telephone, gas and insurance companies on eBay - they obviusly do not sell these on eBay. When you click the advert it takes you to their website. It appears that these adverts are being served from doubleclick.net - but I got no specific information from them on how to add our adverts to eBay. Who do we contact, and is there a link to a contact page/more information on how we can achieve this?

• Answer:

  officeequipmentuk... Yes, thank you for the feedback. Using the AOL ad displayed on the page you linked to, I was able to track down the home page for DoubleClick and dig into their site using Google searches. Their US home page is here: http://www.doubleclick.com/us/ Their European home page, which handles the UK market, is here: http://emea.doubleclick.com/uk/ So I did a site search on the US site for "ebay": ebay site:www.doubleclick.com ://www.google.com/search?q=ebay+site%3Awww.doubleclick.com The last result on that search is the 'Smart Marketing Report Newsletter Archive': http://www.doubleclick.com/us/knowledge_central/newsletter_archive/ That page lists an article discussing DoubleClick's ongoing relationship with eBay, in an article dated July/August 2003, titled 'eBay Signs Multi-Year DFP Agreement - Enables New Keyword Ad Program': "DoubleClick announced in June that eBay entered into a global multi-year agreement to use DoubleClick's online advertising solutions." "eBay will use DoubleClick's solutions to enhance the performance of its online advertising programs, and to provide the ad serving and management capability for its new Keywords on eBay service. The service enables eBay sellers to reach targeted buyers on eBay through "bid-per-click" keyword advertising. It gives eBay a powerful way to optimize its online advertising inventory while empowering sellers to increase traffic and drive more buyers to their item listings or Store within the eBay marketplace." "Under the agreement, eBay will use DART for Publishers (DFP), a hosted, enterprise-class advertising serving and management solution, which helps web publishers efficiently manage, serve and report on online ads." http://www3.doubleclick.com/market/2003/07/dc/updates1.htm?c=0307_smr&id_lead=newsletter&id_source=newsletter_0307 Dart Motif ads are explained on this page: "If rich media is the future of online advertising, think of DART Motif as the future of rich media. By automating and expediting every phase of the rich media process, it allows you to go from creative to click-through in days instead of weeks." "Brought to you by DoubleClick and Macromedia, DART Motif represents the industry's most significant breakthrough yet for creating, managing, and measuring the impact of rich media." More on the page: http://www.doubleclick.com/us/products/digital_advertising/dart_motif/ And this cached page shows eBay to be one of the Preferred Publishers of Dart Motif ads: http://66.102.7.104/search?q=cache:-7edavMJzmAJ:www.doubleclick.com/us/products/online_advertising/dart_motif/publishers.asp+ebay+site:www.doubleclick.com&hl=en&lr=lang_en This page has a link to the Dart Suite of Solutions: http://www.doubleclick.com/us/products/digital_advertising/ That page links to this one on Dart For Advertisers: http://www.doubleclick.com/us/products/digital_advertising/dfa/ And finally, here is the contact page for DoubleClick, which includes a toll-free number and links to online contact forms for various advertising solutions. The page for Dart For Advertisers is here: http://www.doubleclick.com/us/contact_us/default.asp?formID=dfa A search for "ebay" on their European site: ebay site:emea.doubleclick.com ://www.google.com/search?q=ebay+site%3Aemea.doubleclick.com ...turns up mostly PDF files which are less to the point than the results of the search on the US site, but their UK homepage, which I gave you earlier, does have a Freephone number you can use if that's your location. DoubleClick's international headquarters is in New York. The UK site is less extensive and user-friendly, but I used their site map: http://emea.doubleclick.com/uk/sitemap/ ...to locate their page on DART For Advertisers: http://emea.doubleclick.com/uk/products/online_advertising/dfa/ ...and their online contact form: http://emea.doubleclick.com/uk/?formID=uk-dfa I think that about covers all the bases. Looking at the information about DART solutions tends to confirm what I suspected earlier, which is that it may only be feasible for companies with a substantial advertising budget. I hope you can negotiate a solution that meets your needs. Please do not rate this answer until you are satisfied that the answer cannot be improved upon by way of a dialog established through the "Request for Clarification" process. sublime1-ga