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looking for an opt-in email marketing expert

• Hello. I am looking for an opt-in email marketing expert. And when I mean opt-in, I mean opt-in. I am not talking about spam here! I have been asked to help an organization with some email delivery problems they are having sending email to EXISTING customers and clients who want to receive the emails. However, anyone who has expertise in commercial email knows that it can be hard to get legitimate email messages through, even to those who have asked to receive them. The volume of email this firm uses is beyond what they can manage internally. Currently, they are using a well-known third party email interface called Topica. They really have a few options: stick with their current provider, move to a new third party provider, or build a custom solution. Each has its pros and cons. What is needed right now is an email marketing expert who can advise in more detail on the pros and cons of each option they might have...the main objective is to get their delivery rates much higher, and to an extent they are willing to pay to make that happen. I am posting this question here for this reason: I'm looking for an email marketing expert to consult with who can be of help with this situation. The consultant would be paid hourly for their time. I do NOT want this person to be affiliated with one particular solution. I don't have a problem if someone wants to mention a solution they have used that is exceptional from the vantage point of delivery success to opt-in subscribers, but I'm only paying for an answer if it leads me to a person with some objectivity about various email marketing options for a firm that is very strict about opt-in permissions and so is in a position to qualify for any type of whitelisting. I will pay the $100 after I have a satisfactory phone or email interaction with the person referred. I don't mind if someone refers themselves if they fit the description. In the case of a tough choice between a couple of good experts, the tiebreak would definitely be some knowledge of Topica's delivery success and how it compares to other providers. I expect the first interaction to be free but I will pay for any additional conversations. As is shown by the price on this answer, I believe in paying fair value for expertise. Thanks in advance for your help.

• Answer:

  Dear johnwr, Bruce Miller is a respected Internet activist who offers consulting services on ethical email practices. He abhors spam and refuses to deal with anything but the strictest opt-in mailing lists. Bruce does not promote any particular method or service, but will work with you to find the best supplier for your needs. To initiate the consulting process, send a message to [email protected] in which you tell Bruce the size of your firm and the nature of your project: should you keep Topica, switch to some other firm, or build an in-house solution? Ask for a brief outline of the possible approaches and inform Bruce that you will pay him hourly after an initial free email exchange. I am confident you will agree that Bruce knows his stuff. Regards, leapinglizard