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New company name for a language technology company

  • I am leading an effort to rename an early-stage company that creates speech translation systems and training tools for learning a new language for the military and healthcare markets. As part of the brainstorming process, I am looking for 25 high-quality candidates for the new name. If you provide a several excellent candidates, I will provide a tip. If you provide the name that is selected, the tip will be $100. In brainstorming your name ideas, please keep in mind the company's evaluation criteria. One of the criteria is that the candidate names be consistent with the brand image the company aspires to in the future. Here is the brand image in a nutshell: [Company Name] is the world leader in providing speech translation solutions and other language technologies for government and business. [Company Name] is passionate about creating practical, easy-to-use products that eliminate language barriers for situations where clear communication is critical. It is one of the most reliable, professional companies I've ever had the pleasure of working with, and they have become one of my most trusted business partners. ? Name should evoke positive images for our target audience that are consistent with the company's brand image. - Remember that our target audience ranges from 50-60 year old Generals and Colonels to 20 year old privates on the military side and ranges from 50-60 year old hospital CEOs and VPs to 20 year old hospital workers on the healthcare side. - The vast majority of our target audience is non-technical. They want technology to solve their problem and be easy to use. Other evaluation criteria will include: - Easy to pronounce and easy to spell - Easy to remember - Unique and distinctive - Short, preferably three or fewer syllables - Has graphic potential for logo - Will not be easily confused with other companies - Just sounds right How Does it Sound? Try using the name candidates in a sentence. 1. On the phone--Hi, this is [your name] calling from _______________. 2. At a party?I work for _______________. 3. Military salescall?_______________?s technology enables soldiers to communicate with the Iraqi policemen they are training. 4. Healthcare salescall?_______________ has developed a device that nurses can use to communicate with their Spanish-speaking patients. 5. Customer?How does _______________?s technology work? 6. Customer?We need a proposal from _______________ for 100 systems. 7. End user?My next patient doesn?t speak English. Can you hand me the new speech translation system from _______________. Names to Avoid The company is not interested in names that are too literal or that include techno jargon that will not resonate with our non-technical customers. We are specifically not interested in names with "trans" or "lingual" or "poly" or "speech." Let me know if you would like clarification. I look forward to seeing your ideas.

  • Answer:

    Greatly appreciate you accepting this as the answer, colinjk-ga. Here are the eight product names that have appealed to you to date. - CommuniVox - Sonnections - ReliaSonic - Voxative - ReliaVox - ExecuVox - SoluPath - SoluVox If you need any clarification, please feel free to ask. Looking Forward, denco-ga - Google Answers Researcher

colinjk-ga at Google Answers Visit the source

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