What can I do with a degree in marketing?

What Can I Do With My Marketing Degree?

• Answer:

  Marketing degrees require a variety of courses in business, statistics and psychology to help students learn about the process of introducing products and making them sell. Individuals with marketing degrees are employed by businesses that include advertising agencies, consulting firms, retail stores and government agencies. Public Relations Manager Public relations managers work to improve or maintain the image of their client and their products. They may hold news conferences or other events to release news and spin it in favor of the company. Advertising Manager The advertising manager may create advertising to promote a brand or product. These ads can be for billboards, radio and television and require creativity. Advertising managers can also work on the business side, buying or selling ad space or time, or managing the advertising creators. Sales Manager Sales managers work with statistics to determine the amount of a product the market wants and how to increase the productivity of the workforce. They create incentive programs for the sales people to encourage greater productivity. Product Manager A product manager is in charge of coordinating the efforts of the public relations, advertising and sales managers to achieve better business results for a particular product. Marketing Managers Marketing managers are similar to product managers except they are responsible for a division's or even an entire company's marketing strategy. Marketing managers must evaluate how different products and their marketing strategies will affect the company's overall image.