How do big tv companies make big money?? how do tv ratings work and affect them?? i mean we watch tv all the time and its free right...
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Answer:
Sure, except for cable channels (or satellite or dish) television is free. But businesses pay mega bucks to advertise their wares on TV. The ratings even dictate the prices they charge for their advertising. Bigger ratings create a stronger demand for advertising space, which, in turn allows the stations to charge more for ads placed in the higher rated programs.
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