Who is the father of marketing?
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Answer:
Dr. Philip Kotler is recognized as the father of marketing. He is the author of such books as "Principles of Marketing," "The New Competition" and "Social Marketing." Kotler is currently an international marketing professor at Northwestern University in Evanston, Illinois.Source:http://media.wiley.com/product_data/excerpt/13/04700259/0470025913.pdfMore Information:http://managementhelp.org/mrktng/mrktng.htm
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