What is a"consumer sales promotion"?
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Answer:
Consumer sales promotions are a type of marketing technique used to motivate the consumer into purchasing a product. This type of marketing technique usually appears while introducing a new product or to increase the company's market share. Examples of the technique include free samples, contests, and special pricing.References:http://www.icmrindia.org/courseware/Marketing%20Communications/Marketing%20Communications-DS12.htmhttp://www.marketingteacher.com/lesson-store/lesson-sales-promotion.html
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