What role does marketing research play in new product development and brand name development for a company like Ben and Jerry's?
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Answer:
Marketing research allow companies to learn about what most clients actually need in a given period of time. This also help business owners formulate and implement strategies that would allow them to provide such market demand.
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Other answers
Marketing research for any product is essential for product development. The marketing research will show product developers what new flavors are most common for what type of person. For example lets say marketing research shows that women in their mid 30s love the new flavor of Berry Blast. This information allows marketers to concentrate reaching this market by advertising on TV shows, radio, supermarkets and design the color of the box in ways that mid 30 year old women would find appealing. Sometimes marketing research will save the company money. Sometimes the marketing research will come back and say that there will be virtually no market for this product and not to bother even developing such a flavor. Hope that helps!
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