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How can we Calculate the Blog Traffic and Advertising Prices?

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    How to Calculate Blog Traffic and Advertising Prices This is a little bit of a grey area but the answers are out there. Webandrank has put together some of the best advice to measure blog traffic and advertising prices The single most important factor in creating money from your blog is that you actually have people reading your content. How do you go about calculating how many people are visiting your blog? Remember that Google is the Godfather; it is the most popular search engine and the only search engine that provides a blog rate. Google calculates the visibility and popularity of your blog – sign up for Google analytics to see how you’re doing. It is possible to calculate blog traffic through Backlink. BackLinks are a measure of how many people, readers or visitors link to your site/blog. Obviously the more links you have the better it is for your site, there are various sites that will check how many BackLinks you have. If you haven’t heard of PAGERANK yet you may well have a long way to go until can make money from your blog. PageRank is the name given to the Google algorithm that ranks the power of links. As you build up your links you can see your PageRank moving through the scale from 1 – 10. Google have not disclosed exactly how many links you need to move along each rung, but it’s generally accepted that you need 100 links to get a PageRank of 3, 1000 links for PageRank of 4, 10,000 links for PAGERANK of 5 and so on. Another useful way to measure your blog is to install the Alexa tool bar. The Alexa toolbar shows the popularity of websites and gives a little graphic showing the fluctuation of the websites popularity. For example Google is ranked the number 1 website in the world, Wikipedia as number 7. It is considered malware by Windows 7 and cannot be installed on Windows Vista. We use it here at Webandrank; it’s a really easy and simple way to see the popularity of a blog. Quantcast is another fantastic tool to obtain accurate statistics on traffic and demographics for websites and blogs. It allows you to view the statistics of millions of websites and not just your own. How many RSS subscribers do you have? This is another measure of your blogs popularity. How to calculate Advertising Prices? This is really not an easy process for beginners. Prices that are too high will put of potential customers, prices that are too low will leave you short changed. Here are some useful guidelines to make sure you get it right. Banner size. The larger the banner the more expensive it should be. Image ads are more expensive than text ads. The reason for the difference is that image ads have a higher click-through ratio (CTR). Advertisement placement also determines the price. Ads that are above the fold are more expensive then ads placed below it. For example an ad placed in the header is worth more than an ad in the footer (obviously). Do you know how many pages your blog has? This is referring to the number of pages or articles that you have created and published on your site. If you have a big site with lots of pages and information people will stay for longer. The idea is for browsers to get lost within your site clicking on one link to the next (not in negative way – each link should be offering some relevant information for the reason it was clicked on in the first place). Wikipedia is the best example, you start reading an article about quantum physics and then you realise there are basics you don’t understand, so you must click the link read about this and then have a greater understanding. The more pages you have the more views your ads will get, this must also be factored into the equation when calculating advertising prices. A really great way to calculate ad prices is to look at a blog that is the same as yours. Find a blog with similar content and similar rank and see how muc Source: http://www.webandrank.com/blog/how-to-calculating-blog-traffic-and-advertising-prices/

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It is easy to calculate the Blog Traffic and Advertising Prices If you’ve got a blog with enough traffic, you might want to monetize the space by drawing in advertisers. If your blog is new, it’s going to be a hard sell to get people to want to advertise on your blog but you can do it. Whether your blog is new or established, you’ll want to draw up a pitch. This should include a page that shows where the ad would be and how big it is. Even if you’re brand new, if you pitch to an advertiser they’ll need this information. Don’t worry about setting a price. You have no idea how valuable the ad space is going to be them yet, most likely. Go to other blogs that have similar content to yours and make a list of the people who are advertising there. These are the advertisers you want to contact and make pitches to. They obviously buy ad space in blogs like yours, so they’re an easier sell than someone who might offer products or services that your readers can use but who don’t advertise in blogs. You can do one of two things at this point. You can offer them free space for a limited time, say a month or two, or you can offer them ad space at a very low introductory rate. Free Blog Ad Space: If it sounds crazy to offer an advertiser free blog space, consider how much that space is worth to them. If you’re a blog with high traffic, then just show them your stats and offer them a price. But if you’re new or you have low traffic, offering them a free short-term spot can entice them to try it because they’ve got nothing to lose. Use a plug-in to track how many hits the ad gets and to track page views and statistics if you’re not doing that already. Then before the free time runs out, if the numbers look good enough then present the advertiser with those numbers and offer them a price to continue the ad. Low Cost Ad Space: If you’d rather try a very low introductory offer, the principle is the same. You offer low cost ad space, and when the traffic starts to improve and their ad is getting more hits, then you raise the ad space rate. If the traffic is worth it to them, they’ll continue the ad. You can actually increase your chances of gaining advertisers by really focusing the content toward those advertisers, making good use of keywords. By doing this, you can try one more approach. Send people to the potential advertiser’s website without approaching them first. Use good keywords and targeted traffic to attract people who would want to click on that link. Track your statistics, and after a month or whenever the numbers are looking good, present the potential advertiser with the business you’ve sent them to show that you know how to send traffic to advertisers (and inherently they know that you could send the blog traffic to their advertisers instead). Source: http://www.blogtrafficexchange.com/how-to-get-advertisers-for-your-blog/

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