Is the language of advertising in general too deceptive?
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Answer:
On One Hand: Advertising by its very nature hides the negative.An ad is meant to generate demand for a brand by accentuating its positive aspects and downplaying its negative aspects. If there are negative qualities, these are not discussed unless the company is legally bound to do so.On the Other: Government regulations keep things in check.The Federal Trade Commission has stringent rules for what an advertiser can claim. A product cannot claim to be the "best" unless this has been scientifically proven. An advertiser cannot lie blatantly and get away with it.Bottom LineIt is tempting for advertisers to lie. However, the laws governing advertising prevent advertisers from misrepresenting their products.Source:http://www.ftc.gov/speeches/starek/nima96d4.shtmhttp://www.kff.org/rxdrugs/6075-index.cfmOn One Hand: On the Other: Bottom Line
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