What is the role of an advertising agency?

What is the role of an advertising agency?

• Answer:

  Advertising agencies develop radio ads, TV commercials, billboards and countless other ads. These agencies may work independently or as an in-house studio for one network or company.DefinitionThe Publishing Dictionary defines an ad agency as a company that plans, creates and implements advertising campaigns for businesses trying to sell a product or service.SpecialtiesSome ad agencies focus on media buying, the strategic placement of ads across various media channels, according to BNET. In contrast, agencies that focus on creative work stick to writing and graphic design services.Full-Service AgenciesAd agencies that include both media buying and creative services offer a "one-stop shop" for clients.In-House AgenciesA company with a regular, ongoing need for ad services may choose to hire an ad agency dedicated to serving that company's needs exclusively. Media Dictionary defines these agencies as "in-house" agencies.Independent AgenciesIndependent ad agencies create ad campaigns for a wide range of clients, though some agencies may specialize in a particular market or industry, such as political organizations or high-tech firms.Source:http://www.publishingdictionary.com/definition/advertising-agency.htmlhttp://www.bnet.com/2410-13237_23-64311.html