What is the role of Marketing Research?

What is the role of statistics in marketing research?

• Answer:

  Role of Statistics starts when we are interested in getting information from the data we are having. Making research we can generate data. But most of the time looking simply at the data it is very much tough to draw any conclusion. On analysing data we can get information. this information help in drawing conclusions and also helps in taking useful decisions. Data in the real world subjected to have errors. Only statistical analysis is feasible for error affected data, because when there the question of erroneous data comes in most case Mathematics (rather say Non-statistical mathematics??) fails. Nobdody can ignore the role of statistics in modern world. In present days theory of statistics is applied in every field of science say it is medical science, agricultural science physiology, geology or any other science.