What Is BCG Matrix?

What is bcg matrix of tata motors?

• Answer:

  The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. It has 2 dimensions: market share and market growth. The basic idea behind it is that the bigger the market share a product has or the faster the product's market grows the better it is for the company. The bcg of Tata motor is as follows Stars - The top products of tata motors 1. Indica 2. question mark - tata safari dicor 3. cash cows - indigo 4. dogs - Nano