What is the Difference between Quantitative and Qualitative Research?

Difference between qualitative and quantitative research?

  • Answer:

    The appended link outlines the several differences. In brief: Qualitative data is produced by answering "soft" questions like: Was it expensive, Were you really tired, Did everyone have a good time, Do you like Heavy Metal bands. Qualitative research would then be determing what people "like", how they "feel", are they "happy" Quantitative data and research poses "definite" or "hard"questions like: How many grams of sugar did you use, On a scale of 1 to 10 how much pain are you in What colour was the solution, What was the increase in vapour pressure. Quantitative research would then be determining the average weight of teenagers, the cost of new cars in Calgary, or the miles walked by 40 year old postmen on December 12th

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