How to write a proper marketing plan?

How do you write a marketing plan to increase sales of cold beverages?

• Answer:

  The plan itself will be a bit hard to outline without knowing all the gritty little details of your cold beverages business. You will want to perform a SWOT of your current business and verify key point weaknesses and strengths to utilize to your company's benefit. A key factor in the planning process will be creativity and collective brainstorming to come up with a executable plan within your company's budget and resources. For an example of the creative process you'll want to go through, let's say you are trying to sell cold beverages during the winter season. How would you be able to convince someone to drink your cold drinks in freezing temperatures? Be creative and have fun with the ideas, you might even end up with a new advertising idea that has consumers fighting to the shelves for your drinks.