How do I automate complex software distribution?

Where do I find software distribution channels?

• I need to find some software sales and distribution channels for a computer graphics program that my company developed. I tried some search engines but haven't had any luck. I want to establish relationships with sales people as opposed to just selling online. Are there any sales and marketing search engines or sites where I can find some distribution channels?

• Answer:

  Depending on what you have as a audience... We got our software distributed by spa (software packaging associates0 http://www.softpack.com they also hooked us up with some sales groups to expand our market. We're now being distributed into Best Buy via spa and they also handle all our B2C as well. I talked to their IT director Wayne Head, he helped us get all our EDI and electronic order fullfillment setup. I'd say give him a call tell him Steve Dragger sent you and you'll bypass the receptionist gatekeepers.