In marketing, what is product mix?

what is the product mix in marketing

  • Answer:

    Product mix is the composite group of products that a company makes available to customers. Think of a company like Nestle.

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Product mix: A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others.

ISABELLE OFUME

Product mix is the composite group of products that a company makes available to customers. Think of a company like Nestle.

Danielle Frost

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