How does a trademark work?

How is trademark similar to a copyrighted piece of work?

  • Answer:

    Both are forms of intellectual property, giving the creator (or other rightsholder) the exclusive right to use them or authorize others to do so. Beyond that, they are quite different: copyright protection exists to allow creators to ascribe value to their works, and is available for a limited time; trademark law exists to protect consumers from fraud, and protection is perpetual for as long as the mark is in use.

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