How do you charge for website ads is it by the number of unique users or by number of visits?
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Answer:
When it comes to website ads it can be both models, it really depends on how you want to generate ad revenues. PPC for one site would be best charged at one flat rate that is at least .50 cents a click, so you would want to see how many clicks an advertiser might get on your site to see if there is a profitable aspect to the clicks against the CPM. Charging CPM is a more guaranteed way to get paid however you will need a lot of web traffic. You might consider charging a monthly fee instead which will guarantee you get paid regardless of traffic quantity for that month.
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