Role of a marketing manager?

What is the role of a senior marketing manager?

• Answer:

  A senior marketing manager helps to set the marketing direction for the company. They develop marketing programmes across the appropriate marketing mix -- advertising, direct marketing, internet, digital marketing, events, public relations, sales support, and more. They oversee the implementation of these programmes by managing lower level staff, vendors and agencies, and ensure that benchmarks and goals are measured and met. Further they do analysis of the results and make refinements to the plans to optimise their results. The breadth of these roles vary across companies, but all generally focus on overseeing meeting business goals through markeitng programmes.