How wide is my target market?

Identify a product being operated in more than one countries identify its target market in more than one countries and explain how the target market is similar or different?

  • Answer:

    Millennium Plus, Available from www.findvehicle.net , this is a worldwide supplier of the latest GPS technology. It is sold in all of North America and 160 other countries. Its target market for all is any size company with vehicle fleets and the private sector, which includes Parents, and any vehicle owner. The target market would be the same in the fact that each would facilitate the use of GPS to suit their specific needs. I might note that the Millennium Plus unit has all the features needed to fulfill either market need in one user configurable device.

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