Are there standard advertising banner sizes?
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I'm designing a new site and for the first time I want to incorporate 3rd party advertising. I haven't chosen an advertising partner yet. Are there standard banner sizes I should be designing for?
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Answer:
Most advertising agencies stick to a pseudo-standard for banner sizes. http://www.iab.net/iab_products_and_industry_services/508676/508767/Ad_Unit. In case that link ever goes dead, the most common in use are (in px): 486x60 (Full Banner) 397x72 (Navigation) 120x240 (Vertical Banner) 120x90 (Button) 120x60 (Button) 88x31 (Micro Button) 234x60 (Half Banner) 160x600 (Vertical Tower) 125x125 (Square)
Mark Henderson at Webmasters Visit the source
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