How would I create my own brand name?

How to Create a Brand Name

• Answer:

  In many ways, the name of your business is more important than the quality of the service you provide or the products you sell. It can determine whether or not people become interested in your business, which in turn can determine whether or not your business succeeds. Choosing the right name for your brand can be tedious but the reward is worth it. Difficulty: Moderate Instructions Write a description of the typical customer your brand will attract. Customers of a farm supply store will probably have different tastes than customers of a suburban salon and spa, for example, so accurately defining your target market will help narrow your name choices. Make a list of traits this typical customer might expect from a brand such as yours. For example, customers of a suburban salon and spa would expect relaxation, luxury and retreat. Customers of a farm supply store would expect reliability, friendliness and quality. Combine various words and phrases that convey your customers' traits to come up with potential brand names. Keep them short and memorable, and avoid cliche elements like "enterprises," "corp" and "Ameri." Avoid referencing your business location since your brand name may alienate potential customers when your business grows. Search the U.S. Patent and Trademark Office database to find out whether another business is already using any of the names on your list. Check web domain registries and local directories as well. Cross the names that are taken off your list. Find people among your family, friends and acquaintances who fit the description of your typical customer. Ask each to choose the name that appeals most to him and keep a tally of the votes. Use the name with the most votes as your brand name. Tips & Warnings Tip: Register your brand name as a trademark with the U.S. Patent and Trademark Office so that no other company can use it.