Would Netflix or Hulu ever offer a way for companies like HBO to stream TV shows only to subscribers of the company?

In 2010, a couple of industry-led (read: led by large media houses) initiatives surfaced that have the promise of providing a "digital locker".   It is essentially a cloud-based DRM-licensing system that allows the purchase of a media item in one form to be ubiquitous in other forms of delivery. What that'd mean is that if I bought a movie DVD and it fell under this licensing scheme, I could use my DVD purchase rights to also watch the movie online. Ultraviolet (promoted by the Digital Entertainment Content Ecosystem - DECE - which has 5 of the "Big Six" media houses) is already out there, though in its very initial stages.   Disney, which is not participating in DECE, has made its own announcements about Keychest - which is the other initiative in this direction. At a point when Internet media delivery has reached a certain ubiquity and large players have emerged with a well-defined ecosystem, it is possible that future versions of these initiatives are supported across major Internet platforms.  As of today, I think it is still too premature to look at some kind of licensing convergence since the opportunity to monetize the content in each of the mediums separately outweighs the more user-centric approach of allowing users to pay-once and watch-anywhere. More information on Ultraviolet: http://en.wikipedia.org/wiki/UltraViolet_(DRM) More information on Keychest - http://en.wikipedia.org/wiki/Keychest