How does one go about getting sponsorship from companies for an event?

If you can convince the potential sponsors that they can benefit from being a part of your event, then they may sponsor your event. Right? Here are some tips that may help you to convince them: 1. Define Your Audience Define your event's target audience. Get yourself crystal clear on the demographics of your visitors. 2. Provide Value Are you offering just a bunch of banners/flex to the potential sponsors for their hard earned money? If so, then get yourself prepared to listen to the rejection. Visitors don't pay attention to the sponsor's banners/flex. So Provide value to the potential sponsors; find some creative ways to give visibility to them. 3. Do Research Now keeping your event demographic in your mind, brainstorm about the potential sectors or industries that might be interested in your event demographic. Browse through the websites of the other events with the similar demographic & get the names of companies that had previously sponsored the similar event. 4. Be proactive Through LinkedIn, find out the people in the CSR (Corporate Social Responsibility) department or marketing department of those companies & try to reach out to them. Craft the sponsorship proposal based on their needs. Try to address their problem & provide the solution to them with your creative ideas to give them desired exposure. 5. Follow-Up Many times you will not get any reply from the potential sponsors but, don't assume it as a rejection. Send emails, get into the call. Don't stop following up until you listen NO. Don't be annoying, but just keep your conversation going. Try to get the reason behind their rejection. Source: https://www.linkedin.com/pulse/article/how-get-sponsorship-your-event-bhaskar-narkar

You'll want to reach out as early as possible and show value to the company that you're pitching a sponsorship to. What's in it for them? What do they get in exchange? Do the following: 1. Create a sponsorship packet 2. Create a list of companies you will approach about sponsorship 3. List out the value to every company and how you will pitch it to them 4. Call/Email/Tweet the people in charge of sponsorships and get a discussion going about your event. Talk about the type of attendees, how many, other sponsors involved, statistics and use it to sell them the sponsorship. Remember, it's all about value

I would suggest a very simple approach. Just answer these questions in the same order : Who attends / watches your event ? What are their habits ? Which categories would like to reach out to that audience ? Which are the most likely 'active' brands in that category ? The ROI is a very abused word. Marketeers work with benchmarks like cost incurred per contact , cost incurred per engagement and cost incurred per trial (and a lot more). The quality of audience and it's fitment (and integration) with event's structure is what makes sponsorship tick. The clearer your metrics are : the better equipped you are to gather sponsorship. You can refer to http://www.onspon.com/blog for interesting content on this.

Create a Relationship with a rep/decision maker in company you are looking to do business with. You can start with linkedin or find a friend who has a relationship with them and ask for introduction. Invite company rep to a smaller event that you are organizing, show them on a smaller scale what value you can bring them and once the event is over, follow up and share with them your package. If they cannot attend, take pictures, videos and get testimonials. http://www.startupnerd.co/sellvent

Getting sponsorship for you event can be hassle some, especially if the sponsorship is not pitched in an effective and efficient manner. After doing extensive research and identifying the potential sponsors, it is crucial to create an attractive sponsorship package. The prime objective of this package is to convince the companies to become sponsors. The executive summary is a vital cog in the procedure of attracting sponsors. It should be impactful enough to capture the firm’s attention, retain it and thereby, arousing interest in your http://www.sisterhooduk.com. It should be professionally done in a customized manner to make the companies feel that you have made an effort exclusively for them.

The best way to find sponsors is to first of all plan the event structure and deliverables that you will provide to Sponsors or brands who collaborate with your event. Sponsors need audience and footfall and hence mapping the right footfall (audience) with right target brands is what you can show to brands that you are approaching. Dont waste time in connecting with brands who are in different sector. Try and map the brands that will be more likely to invest money on your event as they will be looking forward to engage the audience that is coming in your event. There is one online platform that enable brand and events connect. It is http://sponsifyme.com/.  They have made a very transparent platform where event organizers can find brands and send emails to them directly, chat with them directly and finalize the deal online.